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山寨VR头显调查:资本宠儿沦为10元钱电子垃圾

来源: 南方日报网络版     时间: 2019年09月18日 11:47:48
【字体:

重庆分分彩龙虎和注册平台直招龙虎代理客服QQ/微信【421618535】诚招代理【在线开户网址um996.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯分分彩,5分,10分彩,最高返水100反9快,最高赔率,正规信誉大平台平台24h提供注册及登录。山寨VR头显调查:资本宠儿沦为10元钱电子垃圾

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(  2月)(初)(,Facebook被)(爆)(关)(闭)(了)(200家)(OculusRift线)(下)(体)(验)(店)(,差)(不)(多)(砍)(掉)(了)(在)(全)(美)(开)(设)(的)(500家)(体)(验)(店)(的)(40%。
  国)(际)(巨)(头)(VR生)(意)(难)(做)(,而)(国)(内)(的)(VR头)(显)(市)(场)(,从)(2016年)(下)(半)(年)(开)(始)(也)(有)(了)(“寒)(冬)(”的)(提)(法)(。
  从)(2016年)(开)(始)(,VR成)(为)(了)(创)(投)(圈)(的)(热)(潮)(概)(念)(,随)(之)(而)(来)(的)(是)(大)(量)(VR头)(显)(设)(备)(的)(出)(现)(。一)(些)(创)(业)(公)(司)(开)(始)(独)(立)(生)(产)(VR硬)(件)(设)(备)(,而)(另)(一)(些)(则)(专)(注)(开)(发)(VR内)(容)(。
  但)(目)(前)(国)(内)(市)(场)(上)(9成)(以)(上)(的)(消)(费)(者)(,购)(买)(的)(都)(是)(不)(足)(百)(元)(的)(VR盒)(子)(,而)(这)(些)(盒)(子)(几)(乎)(都)(产)(自)(华)(强)(北)(的)(小)(工)(厂)(,其)(成)(本)(价)(最)(低)(在)(10元)(左)(右)(。甚)(至)(有)(一)(些)(创)(业)(公)(司)(的)(“品)(牌)(”VR盒)(子)(,也)(是)(直)(接)(从)(这)(些)(厂)(家)(订)(购)(直)(接)(贴)(牌)(。
  由)(此)(,寻)(找)(中)(国)(创)(客)(探)(访)(了)(多)(家)(VR盒)(子)(生)(产)(工)(厂)(,揭)(开)(了)(一)(个)(廉)(价)(VR头)(显)(设)(备)(的)(隐)(秘)(江)(湖)(,其)(中)(有)(残)(酷)(的)(低)(价)(竞)(争)(,也)(有)(毫)(无)(顾)(忌)(的)(粗)(暴)(抄)(袭)(;有)(工)(厂)(薄)(利)(多)(销)(背)(后)(的)(无)(奈)(,也)(有)(供)(应)(链)(的)(不)(屑)(与)(贪)(婪)(。
  在)(VR行)(业)(仍)(旧)(处)(于)(寒)(冬)(的)(情)(况)(下)(,过)(度)(泛)(滥)(的)(劣)(质)(山)(寨)(头)(盔)(,毫)(无)(疑)(问)(将)(对)(VR技)(术)(在)(消)(费)(领)(域)(的)(未)(来)(产)(生)(负)(面)(影)(响)(。
  现)(状)(
  从)(消)(费)(级)(产)(品)(沦)(为)(促)(销)(礼)(品)(
  “VR盒)(子)(”的)(构)(造)(非)(常)(简)(单)(,两)(片)(透)(镜)(,加)(上)(一)(个)(塑)(料)(盒)(子)(,再)(加)(上)(一)(个)(舒)(适)(的)(绑)(带)(,有)(的)(还)(有)(可)(调)(的)(近)(视)(镜)(片)(,就)(算)(是)(一)(个)(完)(整)(的)(产)(品)(了)(,再)(借)(用)(插)(入)(手)(机)(的)(运)(算)(能)(力)(和)(显)(示)(屏)(幕)(,就)(可)(以)(直)(接)(观)(看)(VR内)(容)(了)(。
  但)(其)(实)(,在)(VR盒)(子)(里)(,并)(没)(有)(任)(何)(运)(算)(发)(生)(,透)(镜)(也)(只)(是)(用)(来)(放)(大)(盒)(子)(里)(面)(的)(手)(机)(显)(示)(屏)(,让)(图)(像)(占)(据)(你)(的)(整)(个)(视)(野)(,本)(质)(上)(是)(一)(种)(“视)(觉)(欺)(骗)(”。
  在)(华)(强)(北)(的)(赛)(格)(通)(信)(广)(场)(,多)(数)(商)(铺)(在)(售)(卖)(的)(VR设)(备)(,几)(乎)(都)(是)(简)(单)(的)(“VR盒)(子)(”,价)(格)(一)(般)(在)(40元)(到)(100元)(之)(间)(。这)(正)(是)(过)(去)(一)(年)(间)(,大)(多)(数)(中)(国)(人)(所)(接)(触)(到)(的)(VR设)(备)(。
  VR盒)(子)(最)(早)(由)(Google发)(明)(,2014年)(,Google正)(式)(发)(布)(了)(Cardboard,这)(是)(VR盒)(子)(的)(原)(型)(。不)(过)(因)(为)(没)(有)(技)(术)(含)(量)(,Google并)(没)(打)(算)(把)(它)(做)(成)(生)(意)(,反)(而)(将)(所)(有)(技)(术)(公)(开)(。
  但)(在)(中)(国)(,华)(强)(北)(系)(的)(大)(量)(工)(厂)(却)(硬)(是)(把)(没)(有)(技)(术)(含)(量)(的)(VR盒)(子)(做)(成)(了)(一)(笔)(“大)(生)(意)(”。
  GFK通)(过)(在)(线)(市)(场)(监)(测)(数)(据)(发)(现)(,2016年)(中)(国)(零)(售)(市)(场)(VR硬)(件)(月)(平)(均)(销)(量)(达)(到)(38.2万)(台)(,单)(台)(平)(均)(价)(格)(137元)(,市)(场)(相)(关)(的)(品)(牌)(数)(量)(多)(达)(480个)(,其)(中)(绝)(大)(多)(数)(是)(眼)(镜)(盒)(子)(类)(产)(品)(。
  VR头)(显)(刚)(进)(入)(消)(费)(者)(视)(野)(时)(,仍)(然)(带)(有)(“黑)(科)(技)(”的)(光)(环)(。一)(些)(知)(名)(企)(业)(和)(初)(创)(公)(司)(纷)(纷)(进)(入)(VR领)(域)(,VR也)(成)(为)(2016年)(初)(最)(火)(的)(风)(口)(之)(一)(。凭)(借)(手)(机)(的)(VR内)(容)(和)(屏)(幕)(显)(示)(,很)(多)(“小)(白)(”用)(户)(第)(一)(次)(戴)(上)(手)(机)(盒)(子)(还)(是)(会)(被)(虚)(拟)(现)(实)(的)(世)(界)(吸)(引)(。
  风)(口)(催)(生)(了)(创)(业)(公)(司)(,也)(催)(生)(了)(下)(游)(的)(代)(工)(厂)(。为)(VR头)(显)(生)(产)(镜)(片)(的)(供)(应)(商)(刘)(先)(生)(透)(露)(,从)(2016年)(初)(,公)(司)(的)(订)(单)(就)(一)(路)(增)(长)(,很)(多)(以)(前)(不)(做)(VR头)(显)(的)(公)(司)(也)(开)(始)(咨)(询)(价)(格)(或)(者)(直)(接)(下)(单)(了)(。
  大)(量)(质)(量)(低)(劣)(的)(VR头)(显)(涌)(入)(市)(场)(,消)(费)(者)(对)(VR的)(兴)(趣)(急)(剧)(衰)(减)(。在)(一)(个)(VR消)(费)(者)(的)(群)(里)(,寻)(找)(中)(国)(创)(客)(记)(者)(发)(现)(,很)(多)(消)(费)(者)(已)(从)(一)(年)(前)(的)(新)(奇)(变)(成)(了)(失)(望)(,“这)(就)(是)(传)(说)(中)(的)(VR吗)(?体)(验)(太)(差)(了)(”,一)(名)(网)(友)(表)(示)(。
  一)(名)(店)(家)(证)(实)(,VR头)(显)(刚)(推)(出)(时)(,还)(有)(不)(少)(消)(费)(者)(感)(兴)(趣)(,会)(在)(店)(里)(询)(问)(,但)(如)(今)(,VR头)(显)(的)(线)(下)(几)(乎)(卖)(不)(动)(了)(。华)(强)(北)(赛)(格)(的)(一)(名)(售)(货)(员)(透)(露)(,VR盒)(子)(一)(个)(月)(也)(就)(卖)(100多)(台)(,高)(端)(一)(点)(的)(VR一)(体)(机)(更)(是)(很)(少)(有)(人)(问)(津)(。
  销)(售)(困)(境)(下)(,如)(今)(的)(VR头)(显)(,已)(经)(悄)(然)(沦)(为)(了)(各)(大)(企)(业)(的)(促)(销)(礼)(品)(。
  VR创)(业)(者)(朱)(晨)(旭)(透)(露)(,VR头)(显)(如)(今)(的)(出)(货)(靠)(的)(是)(商)(家)(、企)(业)(客)(户)(批)(量)(采)(购)(,然)(后)(以)(礼)(品)(的)(形)(式)(送)(到)(消)(费)(者)(手)(中)(,“总)(之)(,市)(场)(上)(大)(部)(分)(VR头)(显)(都)(是)(别)(人)(赠)(送)(的)(礼)(品)(。”
  千)(幻)(魔)(镜)(的)(阿)(强)(也)(证)(实)(了)(这)(一)(观)(点)(,据)(他)(介)(绍)(,大)(部)(分)(客)(户)(都)(是)(为)(赠)(礼)(定)(制)(,“有)(的)(是)(购)(买)(手)(机)(送)(礼)(,有)(的)(是)(购)(买)(食)(品)(赠)(送)(,甚)(至)(还)(有)(一)(个)(工)(地)(老)(板)(订)(购)(了)(一)(批)(送)(给)(工)(人)(。”
  探)(访)(
  廉)(价)(头)(显)(多)(来)(自)(“华)(强)(北)(”
  在)(多)(个)(VR行)(业)(交)(流)(群)(中)(,叫)(卖)(VR盒)(子)(的)(消)(息)(也)(是)(连)(绵)(不)(绝)(,大)(多)(卖)(家)(都)(以)(“厂)(家)(直)(销)(”、“批)(发)(低)(价)(”、“定)(制)(研)(发)(”等)(为)(售)(卖)(标)(签)(,吸)(引)(顾)(客)(。
  追)(溯)(这)(些)(VR头)(显)(的)(“厂)(家)(直)(销)(”源)(头)(,大)(部)(分)(都)(是)(深)(圳)(、东)(莞)(等)(地)(的)(电)(子)(制)(造)(工)(厂)(。公)(众)(更)(熟)(悉)(的)(名)(字)(,则)(是)(“华)(强)(北)(”。
  让)(消)(费)(者)(“体)(验)(太)(差)(”的)(VR盒)(子)(,很)(可)(能)(正)(是)(来)(自)(闻)(名)(遐)(迩)(的)(华)(强)(北)(。
  一)(组)(数)(据)(从)(侧)(面)(印)(证)(着)(这)(一)(观)(点)(,捷)(孚)(凯)(全)(国)(零)(售)(监)(测)(数)(据)(显)(示)(,在)(VR硬)(件)(市)(场)(中)(,截)(至)(2016年)(6月)(,售)(价)(200元)(以)(内)(的)(VR头)(显)(设)(备)(市)(场)(占)(比)(高)(达)(96.4%,其)(中)(售)(价)(低)(于)(50元)(的)(占)(比)(达)(到)(44.3%,而)(且)(这)(一)(比)(例)(还)(在)(持)(续)(增)(长)(。而)(这)(些)(廉)(价)(的)(VR盒)(子)(大)(部)(分)(出)(自)(深)(圳)(、东)(莞)(等)(工)(厂)(。
  一)(份)(研)(究)(报)(告)(显)(示)(,2016年)(全)(球)(知)(名)(VR品)(牌)(的)(总)(销)(量)(达)(到)(630万)(台)(。而)(华)(强)(北)(的)(小)(工)(厂)(,一)(个)(月)(的)(出)(货)(量)(超)(过)(30万)(台)(是)(通)(常)(水)(平)(。也)(就)(是)(说)(,仅)(寻)(找)(中)(国)(创)(客)(记)(者)(走)(访)(的)(十)(家)(工)(厂)(一)(年)(的)(出)(货)(量)(,就)(已)(经)(超)(过)(了)(索)(尼)(、HTC等)(国)(际)(巨)(头)(。
  2014年)(9月)(,暴)(风)(影)(音)(发)(布)(了)(暴)(风)(魔)(镜)(第)(一)(代)(产)(品)(,这)(算)(是)(国)(内)(巨)(头)(发)(布)(的)(首)(款)(VR头)(戴)(产)(品)(,宋)(先)(生)(迅)(速)(嗅)(到)(了)(商)(机)(,立)(刻)(决)(定)(“搞)(几)(台)(样)(机)(来)(看)(看)(”。觉)(得)(很)(简)(单)(,就)(主)(动)(找)(客)(户)(谈)(订)(单)(,然)(后)(开)(始)(了)(VRBOX的)(组)(装)(之)(路)(。
  “什)(么)(热)(就)(做)(什)(么)(,早)(些)(年)(还)(做)(过)(平)(衡)(车)(,后)(来)(平)(衡)(车)(不)(行)(了)(,我)(们)(就)(开)(始)(做)(VR头)(显)(。”宋)(先)(生)(说)(。
  这)(几)(乎)(是)(如)(今)(多)(数)(VR头)(显)(生)(产)(厂)(家)(的)(共)(同)(故)(事)(。这)(些)(小)(型)(工)(厂)(的)(生)(产)(线)(几)(乎)(都)(遵)(循)(两)(个)(标)(准)(:什)(么)(热)(做)(什)(么)(、什)(么)(没)(有)(技)(术)(门)(槛)(就)(快)(速)(复)(制)(什)(么)(。
  这)(正)(是)(早)(年)(“华)(强)(北)(”全)(国)(闻)(名)(的)(原)(因)(。如)(今)(,尽)(管)(华)(强)(北)(已)(转)(型)(升)(级)(,但)(以)(前)(遍)(布)(的)(山)(寨)(工)(厂)(基)(因)(却)(保)(存)(了)(下)(来)(,在)(广)(东)(遍)(地)(开)(花)(。
  宋)(先)(生)(的)(小)(型)(电)(子)(加)(工)(厂)(在)(宝)(安)(区)(安)(乐)(工)(业)(区)(的)(一)(栋)(工)(业)(楼)(中)(,是)(一)(间)(大)(约)(60平)(米)(的)(房)(屋)(,两)(排)(柜)(台)(加)(上)(二)(十)(几)(张)(塑)(料)(板)(凳)(就)(构)(成)(了)(简)(单)(的)(生)(产)(线)(,很)(少)(有)(人)(能)(想)(到)(这)(样)(一)(个)(简)(单)(的)(厂)(房)(什)(么)(都)(能)(组)(装)(,VR盒)(子)(、充)(电)(宝)(、平)(衡)(车)(等)(,几)(乎)(都)(是)(技)(术)(门)(槛)(低)(的)(消)(费)(级)(产)(品)(。
  宋)(先)(生)(表)(示)(,大)(部)(分)(原)(材)(料)(都)(从)(外)(采)(购)(,组)(装)(完)(了)(贴)(上)(各)(种)(logo和)(标)(签)(就)(开)(始)(对)(外)(销)(售)(,其)(中)(卖)(得)(最)(好)(的)(是)(VRBOX系)(列)(。
  记)(者)(调)(查)(发)(现)(,很)(多)(工)(厂)(都)(在)(生)(产)(VRBOX这)(个)(品)(牌)(的)(盒)(子)(,因)(为)(“VRBOX”意)(思)(直)(白)(易)(懂)(,而)(且)(是)(“通)(用)(名)(词)(”,谁)(也)(无)(法)(注)(册)(成)(为)(商)(标)(,不)(涉)(及)(侵)(权)(纠)(纷)(。
  事)(实)(上)(,即)(使)(注)(册)(了)(商)(标)(,申)(请)(了)(专)(利)(,但)(如)(果)(走)(诉)(讼)(渠)(道)(,流)(程)(一)(般)(都)(要)(1-2年)(,两)(年)(后)(,VR盒)(子)(的)(风)(口)(可)(能)(早)(已)(不)(在)(。
  这)(一)(切)(,都)(在)(让)(VR盒)(子)(变)(成)(一)(个)(越)(来)(越)(廉)(价)(的)(生)(意)(。
  困)(境)(
  越)(做)(越)(便)(宜)(,员)(工)(自)(己)(都)(称)(是)(“垃)(圾)(”
  在)(国)(内)(最)(早)(发)(布)(VR盒)(子)(的)(暴)(风)(魔)(镜)(,其)(系)(列)(产)(品)(从)(59元)(到)(499元)(不)(等)(,其)(中)(在)(市)(场)(上)(颇)(受)(关)(注)(的)(第)(一)(代)(产)(品)(和)(第)(四)(代)(产)(品)(分)(别)(定)(价)(为)(99元)(和)(199元)(。
  百)(元)(左)(右)(,是)(现)(在)(的)(VR头)(显)(的)(平)(均)(价)(格)(。但)(寻)(找)(中)(国)(创)(客)(记)(者)(调)(查)(发)(现)(,很)(多)(VR创)(业)(公)(司)(的)(VR盒)(子)(,基)(本)(都)(是)(在)(深)(圳)(和)(东)(莞)(的)(电)(子)(制)(造)(工)(厂)(采)(购)(并)(贴)(牌)(成)(为)(自)(主)(品)(牌)(的)(。
  根)(据)(GfK零)(售)(监)(测)(数)(据)(显)(示)(,2016年)(1月)(,手)(机)(VR产)(品)(均)(价)(为)(188元)(人)(民)(币)(,到)(2016年)(6月)(,其)(均)(价)(已)(经)(跌)(至)(91元)(人)(民)(币)(,降)(幅)(超)(过)(50%。到)(了)(2017年)(,这)(一)(价)(格)(更)(低)(。
  记)(者)(以)(客)(户)(身)(份)(走)(访)(多)(家)(工)(厂)(发)(现)(,普)(通)(VR盒)(子)(的)(单)(个)(采)(购)(价)(在)(20元)(左)(右)(,最)(低)(10元)(就)(能)(拿)(货)(,经)(过)(贴)(牌)(后)(变)(成)(“自)(主)(品)(牌)(”的)(VR盒)(子)(。
  降)(低)(质)(量)(,压)(低)(成)(本)(,薄)(利)(多)(销)(是)(深)(圳)(、东)(莞)(的)(山)(寨)(制)(造)(工)(厂)(的)(赚)(钱)(法)(宝)(。但)(对)(于)(技)(术)(含)(量)(不)(高)(的)(VR盒)(子)(来)(说)(,多)(次)(压)(缩)(成)(本)(的)(结)(果)(就)(是)(VR盒)(子)(的)(质)(量)(和)(用)(户)(体)(验)(越)(来)(越)(差)(,以)(至)(于)(连)(工)(厂)(员)(工)(、供)(应)(链)(客)(户)(都)(对)(VR产)(品)(本)(身)(并)(不)(看)(好)(。
  为)(加)(工)(厂)(提)(供)(VR头)(显)(绑)(带)(的)(刘)(先)(生)(就)(深)(有)(体)(会)(。以)(前)(客)(户)(定)(制)(的)(VR绑)(带)(8块)(钱)(一)(条)(,后)(来)(客)(户)(成)(本)(控)(制)(,一)(条)(头)(带)(要)(求)(做)(到)(8毛)(钱)(。“现)(在)(头)(带)(没)(有)(要)(求)(可)(言)(,没)(有)(底)(线)(,绑)(带)(从)(四)(毫)(米)(、两)(毫)(米)(的)(松)(紧)(带)(做)(到)(零)(点)(几)(毫)(米)(了)(。”
  在)(创)(投)(圈)(看)(起)(来)(高)(端)(、神)(秘)(的)(VR产)(品)(,却)(被)(很)(多)(生)(产)(线)(上)(的)(员)(工)(形)(容)(为)(“垃)(圾)(”,老)(板)(自)(己)(都)(没)(有)(体)(验)(的)(意)(愿)(。记)(者)(发)(现)(一)(个)(有)(趣)(的)(细)(节)(,在)(走)(访)(的)(近)(10家)(工)(厂)(中)(,很)(少)(有)(老)(板)(的)(办)(公)(室)(中)(放)(有)(VR头)(显)(设)(备)(,在)(他)(们)(的)(手)(机)(应)(用)(中)(,也)(没)(有)(一)(个)(VR资)(源)(播)(放)(器)(。
  刘)(先)(生)(也)(体)(验)(了)(不)(少)(客)(户)(送)(来)(的)(VR头)(显)(,但)(他)(却)(非)(常)(失)(望)(“说)(白)(了)(,这)(些)(都)(是)(垃)(圾)(,没)(有)(什)(么)(未)(来)(,无)(非)(是)(赚)(钱)(而)(已)(。”
  但)(赚)(钱)(的)(可)(能)(也)(在)(减)(少)(。当)(VR盒)(子)(的)(价)(格)(压)(低)(,利)(润)(空)(间)(也)(被)(挤)(压)(,早)(期)(一)(个)(VR盒)(子)(的)(利)(润)(能)(有)(几)(十)(元)(,现)(在)(一)(个)(VR盒)(子)(的)(利)(润)(最)(低)(时)(不)(足)(一)(块)(钱)(。
  转)(型)(
  山)(寨)(VR头)(显)(倾)(销)(海)(外)(
  在)(中)(搜)(创)(投)(副)(总)(裁)(王)(欢)(看)(来)(,尽)(管)(VR盒)(子)(的)(竞)(争)(十)(分)(激)(烈)(,但)(只)(要)(还)(有)(利)(润)(,工)(厂)(就)(还)(可)(以)(去)(做)(,“他)(们)(已)(经)(习)(惯)(了)(薄)(利)(多)(销)(的)(生)(产)(模)(式)(,很)(多)(创)(业)(公)(司)(的)(毛)(利)(比)(这)(个)(还)(低)(。”
  “技)(术)(含)(量)(肯)(定)(没)(有)(的)(,我)(们)(只)(能)(一)(代)(一)(代)(地)(往)(前)(滚)(产)(品)(,通)(过)(不)(断)(迭)(代)(更)(新)(去)(赚)(销)(售)(利)(润)(。”千)(幻)(魔)(镜)(的)(销)(售)(经)(理)(阿)(强)(坦)(言)(。千)(幻)(魔)(镜)(,正)(是)(华)(强)(北)(的)(一)(家)(拥)(有)(自)(主)(品)(牌)(的)(VR头)(显)(公)(司)(。
  遗)(憾)(的)(是)(,这)(样)(的)(迭)(代)(只)(是)(换)(了)(个)(品)(牌)(名)(,在)(技)(术)(上)(没)(有)(根)(本)(性)(突)(破)(。这)(使)(得)(原)(本)(赚)(热)(钱)(的)(代)(工)(厂)(们)(陷)(入)(了)(困)(境)(。
  吴)(华)((化)(名)()曾)(在)(2016年)(初)(入)(局)(,花)(了)(近)(40万)(开)(发)(了)(一)(套)(VR盒)(子)(模)(具)(,但)(等)(到)(做)(出)(来)(时)(,市)(场)(上)(的)(VR盒)(子)(早)(已)(是)(另)(外)(一)(番)(价)(格)(,平)(均)(售)(价)(比)(他)(开)(模)(时)(低)(了)(好)(几)(倍)(。
  当)(记)(者)(以)(客)(户)(身)(份)(找)(到)(吴)(华)(时)(,他)(反)(问)(“利)(润)(太)(低)(,我)(也)(不)(懂)(营)(销)(,这)(套)(模)(具)(加)(600个)(存)(货)(10万)(块)(处)(理)(给)(你)(,你)(要)(不)(要)(?”
  决)(心)(放)(弃)(的)(还)(是)(少)(数)(,大)(部)(分)(厂)(家)(都)(把)(目)(光)(转)(向)(了)(海)(外)(市)(场)(。阿)(强)(介)(绍)(,目)(前)(千)(幻)(魔)(镜)(的)(大)(部)(分)(订)(单)(都)(来)(自)(国)(外)(客)(户)(,其)(中)(东)(南)(亚)(、欧)(美)(是)(主)(要)(市)(场)(。
  海)(外)(市)(场)(对)(于)(VR盒)(子)(的)(需)(求)(确)(实)(比)(较)(旺)(盛)(。王)(欢)(分)(析)(称)(,对)(于)(东)(南)(亚)(、南)(亚)(等)(发)(展)(中)(国)(家)(而)(言)(,电)(子)(化)(水)(平)(远)(远)(不)(及)(中)(国)(,用)(户)(对)(于)(新)(型)(电)(子)(产)(品)(的)(猎)(奇)(心)(理)(非)(常)(强)(;而)(欧)(美)(的)(制)(造)(力)(较)(弱)(,又)(存)(在)(很)(多)(“一)(美)(元)(店)(”,需)(要)(大)(量)(廉)(价)(单)(品)(去)(补)(充)(,VR盒)(子)(就)(是)(一)(个)(不)(错)(的)(选)(择)(。
  从)(记)(者)(近)(日)(在)(深)(圳)(、东)(莞)(走)(访)(的)(工)(厂)(来)(看)(,约)(有)(80%的)(VR盒)(子)(销)(往)(了)(海)(外)(市)(场)(,而)(且)(海)(外)(市)(场)(的)(订)(单)(数)(据)(上)(涨)(幅)(度)(远)(高)(于)(中)(国)(市)(场)(。前)(文)(提)(到)(的)(生)(产)(VR绑)(带)(的)(工)(厂)(,更)(是)(有)(95%的)(订)(单)(都)(来)(自)(海)(外)(客)(户)(。
  机)(会)(稍)(纵)(即)(逝)(。有)(投)(资)(人)(分)(析)(,长)(久)(来)(看)(,低)(劣)(的)(用)(户)(体)(验)(,一)(定)(会)(影)(响)(市)(场)(的)(长)(远)(开)(拓)(。
  趋)(势)(
  VR一)(体)(机)(市)(场)(尚)(未)(打)(开)(
  在)(VR硬)(件)(的)(系)(列)(产)(品)(中)(,除)(了)(盒)(子)(之)(外)(,还)(有)(以)(HTC等)(巨)(头)(为)(代)(表)(的)(外)(接)(式)(VR,以)(及)(更)(被)(业)(内)(看)(好)(的)(VR一)(体)(机)(。
  有)(业)(内)(人)(士)(表)(示)(,从)(一)(定)(意)(义)(上)(说)(,VR一)(体)(机)(才)(是)(真)(正)(合)(格)(的)(VR设)(备)(。VR一)(体)(机)(是)(指)(具)(备)(了)(独)(立)(处)(理)(器)(的)(VR头)(显)(,它)(配)(备)(了)(处)(理)(器)(、存)(储)(空)(间)(、屏)(幕)(和)(陀)(螺)(仪)(、显)(示)(屏)(。虽)(然)(VR一)(体)(机)(在)(显)(示)(效)(果)(、功)(能)(上)(不)(如)(HTCvive等)(外)(接)(式)(VR头)(显)(强)(大)(,但)(是)(没)(有)(连)(线)(束)(缚)(,自)(由)(度)(更)(高)(,一)(度)(被)(业)(内)(看)(好)(,认)(为)(一)(体)(机)(才)(是)(VR硬)(件)(的)(未)(来)(希)(望)(。
  但)(是)(一)(体)(机)(的)(价)(格)(一)(直)(都)(令)(消)(费)(者)(望)(而)(却)(步)(,索)(尼)(旗)(下)(的)(VR产)(品)(PlayStationVR售)(价)(约)(在)(2800元)(左)(右)(,在)(国)(内)(,暴)(风)(魔)(镜)(的)(一)(体)(机)(售)(价)(2499元)(,大)(朋)(VR一)(体)(机)(售)(价)(2999元)(。
  华)(强)(北)(的)(工)(厂)(,也)(在)(悄)(悄)(等)(待)(一)(体)(机)(的)(新)(机)(会)(。寻)(找)(中)(国)(创)(客)(记)(者)(调)(查)(发)(现)(,几)(乎)(所)(有)(生)(产)(VR盒)(子)(的)(工)(厂)(,也)(同)(时)(生)(产)(VR一)(体)(机)(。
  但)(记)(者)(走)(访)(发)(现)(,很)(多)(人)(反)(映)(,一)(体)(机)(有)(不)(少)(成)(本)(是)(硬)(成)(本)(,很)(难)(降)(下)(来)(,要)(想)(用)(户)(体)(验)(达)(到)(“及)(格)(线)(”,600元)(是)(最)(低)(价)(格)(。
  在)(深)(圳)(、东)(莞)(等)(地)(的)(工)(厂)(直)(销)(产)(品)(中)(,VR一)(体)(机)(价)(格)(在)(600元)(—1500元)(不)(等)(。虽)(然)(比)(索)(尼)(、暴)(风)(、大)(朋)(的)(产)(品)(价)(格)(低)(了)(很)(多)(,但)(是)(销)(量)(并)(不)(乐)(观)(。
  “坦)(白)(讲)(,目)(前)(为)(止)(,还)(很)(少)(有)(订)(单)(一)(次)(性)(要)(几)(千)(台)(的)(。”阿)(强)(说)(。
  而)(宋)(先)(生)(的)(工)(厂)(则)(更)(为)(惨)(淡)(,VR一)(体)(机)(每)(个)(月)(的)(出)(货)(量)(基)(本)(都)(是)(个)(位)(数)(,“还)(坚)(持)(做)(,就)(是)(想)(看)(看)(它)(未)(来)(会)(不)(会)(突)(然)(爆)(发)(。”
  作)(为)(专)(业)(生)(产)(绑)(带)(的)(公)(司)(老)(板)(,刘)(先)(生)(所)(接)(订)(单)(中)(,一)(体)(机)(绑)(带)(的)(订)(单)(数)(量)(不)(足)(盒)(子)(绑)(带)(的)(千)(分)(之)(一)(。
  “未)(来)(也)(是)(盒)(子)(走)(货)(多)(,一)(体)(机)(不)(是)(刚)(需)(,价)(格)(贵)(,操)(作)(复)(杂)(,只)(要)(它)(无)(法)(取)(代)(手)(机)(,它)(就)(很)(难)(大)(卖)(。”刘)(先)(生)(认)(为)(VR盒)(子)(之)(所)(以)(能)(热)(卖)(,主)(要)(还)(是)(得)(益)(于)(价)(格)(低)(廉)(,很)(多)(人)(为)(猎)(奇)(而)(买)(单)(,但)(猎)(奇)(心)(理)(不)(足)(以)(支)(撑)(用)(户)(买)(一)(个)(千)(元)(档)(的)(VR产)(品)(。
  李)(海)(涛)(是)(深)(圳)(浪)(尖)(设)(计)(有)(限)(公)(司)(的)(创)(意)(总)(监)(,参)(与)(设)(计)(了)(多)(款)(VR盒)(子)(和)(一)(体)(机)(,在)(他)(看)(来)(,目)(前)(一)(体)(机)(整)(体)(体)(验)(还)(是)(很)(差)(,“说)(白)(了)(,一)(体)(机)(还)(是)(要)(看)(巨)(头)(的)(研)(发)(能)(力)(,看)(HTC、Oculus、Sony这)(些)(公)(司)(愿)(不)(愿)(意)(砸)(钱)(去)(研)(发)(。”李)(海)(涛)(对)(于)(一)(体)(机)(的)(未)(来)(比)(较)(悲)(观)(,他)(认)(为)(三)(到)(五)(年)(内)(,这)(类)(产)(品)(无)(法)(普)(及)(。
  未)(来)(
  廉)(价)(盒)(子)(会)(毁)(掉)(VR行)(业)(的)(未)(来)(吗)(?
  华)(强)(北)(的)(竞)(争)(从)(来)(都)(是)(激)(烈)(而)(残)(酷)(的)(。
  和)(手)(机)(、充)(电)(宝)(、手)(环)(等)(行)(业)(一)(样)(,价)(格)(战)(一)(旦)(打)(响)(,所)(有)(的)(工)(厂)(都)(没)(有)(回)(头)(路)(,只)(能)(越)(做)(越)(便)(宜)(,VR头)(显)(的)(价)(格)(也)(在)(半)(年)(之)(内)(从)(199元)(降)(到)(了)(最)(低)(10元)(。
  在)(中)(搜)(创)(投)(副)(总)(裁)(王)(欢)(看)(来)(,这)(就)(是)(中)(国)(所)(有)(电)(子)(产)(品)(的)(宿)(命)(,“越)(做)(越)(便)(宜)(,最)(终)(全)(部)(变)(成)(了)(电)(子)(垃)(圾)(,然)(后)(卖)(不)(出)(去)(。”
  从)(表)(面)(上)(看)(,深)(圳)(、东)(莞)(的)(工)(厂)(是)(VR头)(显)(山)(寨)(产)(业)(链)(的)(“罪)(魁)(祸)(首)(”,但)(真)(正)(在)(背)(后)(驱)(动)(这)(一)(切)(的)(却)(是)(整)(个)(电)(子)(制)(造)(业)(的)(无)(奈)(。
  王)(欢)(解)(释)(了)(山)(寨)(电)(子)(产)(品)(背)(后)(的)(驱)(动)(力)(,一)(旦)(一)(个)(电)(子)(行)(业)(产)(品)(化)(之)(后)(,复)(制)(门)(槛)(就)(非)(常)(低)(,对)(华)(强)(北)(的)(兄)(弟)(而)(言)(,这)(非)(常)(容)(易)(。但)(是)(他)(们)(处)(在)(产)(业)(链)(的)(最)(低)(端)(,前)(端)(都)(没)(有)(准)(备)(好)(,订)(单)(数)(量)(、体)(验)(质)(量)(都)(跟)(不)(上)(,“也)(许)(研)(发)(公)(司)(等)(得)(了)(三)(五)(年)(,但)(是)(工)(厂)(等)(不)(了)(。”
  “他)(们)(只)(能)(先)(赚)(一)(些)(是)(一)(些)(,可)(能)(成)(熟)(期)(的)(钱)(他)(们)(就)(赚)(不)(了)(了)(。”王)(欢)(认)(为)(VR头)(显)(和)(手)(机)(行)(业)(类)(似)(,“当)(小)(米)(、华)(为)(等)(品)(牌)(手)(机)(定)(位)(确)(立)(以)(后)(,就)(没)(有)(这)(些)(小)(工)(厂)(什)(么)(事)(儿)(了)(,他)(们)(只)(能)(去)(打)(之)(前)(的)(山)(寨)(机)(市)(场)(。”
  回)(到)(VR头)(显)(产)(业)(本)(身)(,也)(存)(在)(劣)(币)(驱)(逐)(良)(币)(的)(现)(象)(,当)(工)(厂)(出)(货)(的)(产)(品)(价)(格)(无)(限)(压)(低)(时)(,暴)(风)(魔)(镜)(等)(超)(过)(100元)(的)(眼)(镜)(盒)(子)(的)(市)(场)(自)(然)(也)(会)(受)(到)(严)(重)(的)(价)(格)(冲)(击)(。
  这)(也)(就)(解)(释)(了)(为)(什)(么)(现)(在)(市)(场)(上)(的)(VR盒)(子)(大)(部)(分)(出)(自)(工)(厂)(直)(销)(,而)(创)(业)(公)(司)(或)(者)(巨)(头)(的)(产)(品)(市)(场)(份)(额)(很)(小)(。
  这)(辆)(高)(速)(行)(驶)(的)(廉)(价)(VR盒)(子)(列)(车)(终)(将)(会)(停)(下)(来)(,只)(不)(过)(目)(前)(我)(们)(还)(不)(知)(道)(会)(以)(何)(种)(方)(式)(停)(止)(。
  一)(种)(可)(能)(是)(高)(端)(VR头)(显)(在)(三)(年)(内)(成)(熟)(,成)(本)(降)(到)(用)(户)(可)(以)(接)(受)(的)(范)(围)(,VR内)(容)(供)(应)(也)(跟)(上)(,此)(时)(,VR盒)(子)(的)(生)(产)(工)(厂)(就)(可)(以)(调)(转)(车)(头)(,直)(接)(去)(生)(产)(高)(端)(VR头)(显)(。
  另)(一)(种)(可)(能)(是)(,VR高)(端)(头)(显)(五)(年)(内)(也)(无)(法)(真)(正)(落)(地)(,廉)(价)(VR盒)(子)(的)(热)(度)(会)(逐)(渐)(下)(降)(,当)(把)(市)(场)(上)(对)(VR抱)(有)(好)(奇)(心)(的)(市)(场)(都)(吃)(完)(一)(遍)(后)(,VR盒)(子)(也)(就)(谢)(幕)(了)(。
  廉)(价)(VR盒)(子)(涌)(入)(市)(场)(是)(一)(把)(双)(刃)(剑)(,一)(方)(面)(对)(于)(市)(场)(启)(蒙)(意)(义)(重)(大)(,让)(更)(多)(的)(人)(接)(触)(到)(了)(VR,但)(令)(人)(惋)(惜)(的)(是)(,90%的)(消)(费)(者)(第)(一)(次)(接)(触)(VR都)(是)(廉)(价)(盒)(子)(带)(来)(的)(不)(太)(美)(好)(的)(体)(验)(,很)(多)(VR创)(业)(者)(因)(此)(担)(忧)(“廉)(价)(盒)(子)(会)(毁)(掉)(VR的)(未)(来)(”。
  王)(欢)(认)(为)(,这)(确)(实)(会)(对)(未)(来)(高)(端)(VR头)(显)(打)(开)(市)(场)(增)(加)(一)(定)(的)(难)(度)(,本)(质)(上)(,用)(户)(买)(单)(的)(就)(是)(用)(户)(体)(验)(和)(性)(价)(比)(,“只)(要)(把)(这)(两)(项)(做)(好)(了)(,用)(户)(就)(会)(买)(单)(。”
  但)(我)(们)(能)(等)(来)(高)(端)(VR头)(显)(真)(正)(落)(地)(的)(那)(一)(天)(吗)(?谁)(也)(不)(知)(道)(。
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